Joahcute is a sustainable and ethical fashion brand that specializes in well-designed African clothing that helps you dress simple and chic with a colorful wax touch.

Founded in 2021 by fashion designer, Joanis Lemon, Joahcute is a top-quality fashion brand for global citizens. Joanis is a proud citizen of Bénin, West Africa, and she'd like to share her culture by creating fashion items for everyone. She moved to the USA years ago and has established a fashion design brand here in the US. She reimagines and interprets African artisanal techniques and integrates them into modern silhouettes.

Joahcute stands as a fashion designer brand for men, women, and children clothing. The brand also makes accessories, with pieces ranging from bespoke creations to innovative accessories to statement ready-to-wear pieces. Joahcute is a brand that makes fashion items for adventurous, confident, and bold people who appreciate a fusion of culture and color, intricate details, and a fit that's comfortable yet flattering.

Joahcute is more than only clothes; it is a unique experience created to complement the great personality of the person wearing it.

We would like to change the perspective of people from Africa being a place that needs saving to a place with immense talent and beauty to offer the world through stunning African fabrics.

Mission
Our mission is to promote and preserve the cultural significance, versatility, and the beauty of African wax and trendy designs.

Vision
Our vision is to build a world where African-made goods aren't left out of the logistic and technological advancements of the time.
Promote a fashion industry that respects global labor and talent.
Get a growing group of customers who find it very easy to support Black brands and artisans.

What We Do
Design and sew fashion products in our studio.
Travel to several cities to attend pop-up shopping events.
Give you fashion tips and tell you about the cultural significance and history of African fashion in our blog.

Global Accessibility
With the advancements in logistics, it's now very easy to send our products to people no matter where you are in the world. And yes, our shipping is affordable to all customers globally.

We'd like you to join us in exploring Africa through fabrics, and you'll be able to learn a lot about a set of individuals based on what they wear. We've not only learned how styles vary among several ethnic groups in several countries, but we have also learned about the significant use of colors, gender roles, and the influence of climate on the particular kind of materials one wears.

If you'd like to order some clothes made with African fabric, you can click here to get them. We don't only have clothing for women, we also have for men, and we are sure you'll see the one that suits you.